This thesis was to fulfill my MPhil degree requirement. It contains a quick review of current click modeling techniques and provides new perspectives: (1) expanding query-document relevance score with a user dimension, hence personalized…
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We put forward a novel personalized click model to describe user-oriented click preferences, which applies and extends matrix / tensor factorization from the view of collaborative filtering to connect users, queries and documents together.…
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When searching for information on a search result page, one is often interacting with an entire page instead of a single block (ads block or organic search block). In this paper, we put forward…